Influencer
What does that mean for you?
If you are looking for a friendly, sharp, respected voice to reach your small business audience, if you want a committed partner who will go out of his way to make you happy and get your message out, and if you need a small business influencer who really knows how to engage with the small business community, then Steve is your man.
Some of the agencies we have worked with include: Golin, BCW, WE, Emanate, Ketchum, Edelman, FleishmanHillard, Weber Shandwick, and Porter Novelli, just to name a few.
As a result, Steve has acted in a thought leadership capacity for the some of the best businesses in the country, all of whom wanted to better reach their small business audience and tapped Steve because he is a well-known, highly credible, connected third-party expert and influencer.
HERE’S A SAMPLING OF THE KIND OF WORK WE DO:
Videos: The Strauss Group offers everything from turn-key, 100% solutions to simply having Steve be the talent – whatever you need is what we can offer.
For example, here’s a really nice piece we did in conjunction with Microsoft (click the video at the top of the page.) Similarly, during the pandemic, Steve and PayPal teamed up for a series of videos where Steve interviewed PayPal merchants. You can see them here.
Here’s a sample of a video we did as part of a series for Bank of America. The Strauss Group also has produced video content for clients like Web.com, P&G Professional, and Pinger.
Blogs + Ebooks: Between his 18 books, long-running USA TODAY column, his more recent Inc. column, and a plethora of online content, Steve Strauss is often considered the top small business writer in the country. He and his team have created blogs (both one-off and ongoing) for clients like Inc., Keap, Hourly, Gusto, and many more.
Here’s an ebook sample that we recently produced with SAP Concur.
Podcasts: Steve was a pioneer in the podcast world with his show, Small Business with Steve Strauss. United Healthcare hired Steve to host their podcast, The Healthplan Edge. Steve has also been a guest on many shows.
Media Tours and Streaming Events: Steve has teamed up with some of the biggest names in business to both produce, as well as be the talent in, many television & radio media tours as well as online streaming events. Here is a recent appearance Steve did for Pinger on Scripps TV:
Other clients have included Visa, The UPS Stores, Bank of America, Emerson Electric, and Microsoft. We have recently begun to work on podcast media tours on shows like John Lee Dumas’ Entrepreneur on Fire.
Webinars: The Strauss Group creates, produces, and Steve hosts engaging webinars for all sorts of clients — USA TODAY, Voya Financial, and more. SCORE is one of the country’s leading small business organizations. Steve has done, well, scores of webinars with SCORE.
Spokesperson: Steve has acted as a spokesperson for everyone from Bank of America to Staples. For instance, he recently hosted an event in New York for Staples with Shark Tank’s Lori Grenier.
When you hire Steve to be your small business influencer, what you get is a highly respected small business expert, a professional with a big name and a broad social media reach, someone who aims to please and make your job easy, a smart, friendly, and engaging personality whom audiences love, and a dedicated teammate committed to the project’s success.