Content Creation

The best brands hire The Strauss Group for their small business content needs.

The Strauss Group is a leader when it comes to creating great, engaging, must-read small business content. Steve works closely with his team to create small business content that is intelligent and engaging. Big companies love Steve’s small business content because it allows them to offer their own small business channel partners content that is timely, relevant and valuable.

Whether you need a weekly blog, a small business video series, articles, or podcasts, Steve Strauss and the Strauss Group deliver the highest quality small business content out there.

Here’s a sampling of the type content we offer:

Videos: During the pandemic, Steve and PayPal teamed up for a series of videos where Steve interviewed PayPal merchants. You can see them here. Here’s a sample of a video we did as part of a series for Bank of America. The Strauss Group also has produced video content for clients like Web.com, Microsoft, and USA TODAY.

Blogs + Ebooks: Between his 18 books, long-running USA TODAY column, and plethora of online content, Steve Strauss is often considered the top small business writer in the country. He and his team have created blogs (both one-off and ongoing) for clients like Inc., Keap, Hourly, Gusto, Thryve, Voya, and many, many more. Here’s an ebook sample that we did for Allstate.

Podcasts: Steve was a pioneer in the podcast world with his show, Small Business with Steve Strauss; a show sponsored by Microsoft. United Healthcare had Steve host their podcast, The Healthplan Edge. He has also been a guest on many shows.

Media Tours and Streaming Events: Steve has teamed up with some of the biggest names in business to both produce, as well as be the talent in, many television & radio media tours, as well as online streaming events. Clients have included Visa, The UPS Stores, Bank of America, Emerson Electric, and Microsoft. We have recently begun to work on podcast media tours on shows like John Lee Dumas’ Entrepreneur on Fire.

Webinars: The Strauss Group creates, produces, and Steve hosts engaging, interesting webinars for all sorts of clients — USA TODAY, Voya Financial, and more. SCORE is one of the country’s leading small business organizations. Steve has done many webinars with SCORE.